BRAINROT CREATIVE LTD

DIRECTOR
September 2025 – Current
Started my own little consultancy to focus on what I love the most: anything and everything social creative.

BUDDY MEDIA GROUP

CREATIVE DIRECTOR, SOCIAL & INFLUENCE
March 2025 – Current
As Buddy Media’s Creative Director, I grew the creative department from a one-person function into a 10-strong team, restructuring previously siloed social, creative, strategy  and creator/influencer departments into one centralised unit. I also led integrated social-first activations for Aviva and Edgewell Personal Care.

FABRIC SOCIAL

FREELANCE CREATIVE DIRECTOR
February 2025 – February 2025
Jumped in as freelance CD to lead the Subway account, teaming up with the ECD on all things social, from always-on to big campaigns. Highlights include bringing back Honey Mustard with a bang and launching Spudway (Subway’s jacket potato range) with a single potato post that pulled in comments from potato legends like Spudman and Spudbros. Also led work on FA Women's League Cup.

EDELMAN UK

CREATIVE DIRECTOR, SOCIAL AND INFLUENCE
February 2024 – January 2025
I joined Edelman UK as their first ever Creative Director of Social & Influence, helping build out the agency’s social-first offering from scratch. My role was all about making sure big brand campaigns weren’t just born on social, but for from it. I led creative work for brands like PayPal, HARIBO, EE, Taco Bell, Microsoft (Co-Pilot) and Arla.

THE GAME (MASH!)

SOCIAL CREATIVE LEAD 👉 ASSOCIATE CREATIVE DIRECTOR
June 2021 – February 2024
As Social Creative Lead at The Game (BMW’s creative agency), I set up and led the social creative team across London and Germany, and drove the brand’s social media channels. Promoted to ACD, I took charge of BMW’s global social-first campaigns, leading culture-led activations across Coachella, CES, Art Basel, Cannes Film Festival and more.

WE ARE SOCIAL

CREATIVE EDITOR (EDITORIAL)
September 2019 – June 2021
Creative Lead where I ran Netflix Nordics’ socials, mixing always-on with campaign work for shows like The Crown, The Witcher, You and Sex Education. Partnered closely with marketing teams to shape social strategies and turn big titles into moments fans actually cared about. I even gave the X account a new life as a Skarsgård brothers fan account.