WILKINSON SWORD INTUITION – MINI BUT MIGHTY

THE BACKGROUND:
Wilkinson Sword Intuition launched The Complete Mini, a compact shaver designed as the ultimate go-to accessory for busy women on the move. I was tasked with creating a campaign that would showcase its portability and make it feel like an everyday essential.

THE IDEA:
I built the Mini But Mighty creative platform around one simple truth: busy women are always on the go. Whether it’s a quick touch-up at the gym or a last-minute shave before a date, the Mini proves it’s small but mighty, and ready anytime, anywhere.

To bring this to life, I brought creators like Lydia Victoria on board to show the product in a way that felt natural to them, and not scripted by us. I wrote the briefs, jumped on calls, and worked closely with them to make sure the message landed but still felt authentic to their content. The result? Well, people loved it. The comments were full of fans saying they wanted to buy the razor and even calling it one of their favourite ads.