SUBWAY – FA WOMEN'S LEAGUE CUP

THE BACKGROUND:
During my time freelancing as Creative Director at Fabric Social, I worked on the Subway account. As part of Subway’s sponsorship of the FA Women’s League Cup, I was tasked to create content with players to drive awareness of the partnership ahead of the Manchester City v Chelsea final.

THE IDEA:
Drawing on my background at Netflix, where I scripted countless press junkets with celebrities, I approached this task in a similar way. I conceptualised and scripted The Best Friend Game with players and created fan-facing formats such as Pick A Side and other vox pop content. All of it was designed to feel fun and full of personality rather than just another sponsor plug.